he was Vice President of Sales & Marketing for Aliah, Inc, the research and development precursor of Decision Coaches. Prior to Aliah, Inc. Steve had a successful seventeen-year career with IBM including assignments in Finance, Sales, Consulting, Product Marketing, Segment Marketing, and Strategy. In all of his assignments, Steve has chosen to focus on the marketing of the newest technology and innovation. This makes him a great addition to the Decision Coaches team because we are marketing an innovative approach to strategy, planning, and resource decisions that has never been done before. At IBM he was a customer of Decision Coaches and he continues to provide a customer perspective to all we do including continued improvements to our offerings.

Experience

• Vice President of Sales and Marketing
  Decision Coaches, Inc.
  2002-Present

  Steve with Dr. Aly Abulleil, launched Decision Coaches, Inc to provide a valuable consulting service utilizing software based analytics. He created the marketing and sales plans in support of the Strategic Thinking Process (STP), Capture Planning Process (CPP), and Idea Commercialization Process (ICP). Steve is ultimately responsible for all sales objectives, serves as a master facilitator, and is a partner having a say in the strategic direction of Decision Coaches, Inc.

• Vice President of Sales and Marketing
  Aliah, Inc.
  2000-2002

  Steve served as the Vice President of Sales and Marketing for Aliah, Inc. from 2000 to 2002. During this period Aliah, Inc was building and perfecting it’s software foundation. Steve was instrumental in evaluating and modifying Aliah’s market focus, suggesting changes to the software to best serve customers, and establishing Aliah’s first channel partnerships with Pricewaterhouse Coopers and Deloitte and Touche.

• Worldwide Strategic Marketing Manager
  IBM Corporation – Microelectronics Division
  1998 – 2000

  Steve served as a key member of the IBM Microelectronics Headquarters management team driving the strategic planning deliverables definition, market research, and special studies. In addition, his staff supported the adoption of rigorous new product requirements processes. This was a critical period for the $6B IBM Microelectronics Division as it continued its transformation from a solely captive supplier to a mix of internal and OEM business. During this assignment, Steve worked with Decision Coaches to enable a major reorganization by market segment.

• Wireless Segment Marketing Manager
  IBM Corporation – IBM Microelectronics
  1995-1998

  Steve created the first Wireless Segment Marketing Plan for IBM Microelectronics, a business that grew to $250M over three years.

• ASIC (Application Specific Integrated Circuit) Business and Marketing Manager
  IBM Corporation – IBM Microelectronics
  1992-1995

  Steve served as the first marketing manager for IBM’s ASIC product line and was charged with leading the marketing thrust into the external market. In this assignment Steve introduced marketing savvy to a highly technical offering. His staff included marketing, planning, and finance professionals. In additional to his ASIC marketing responsibilities, Steve was responsible for the ASIC organization’s annual and strategic plans, as well as managing the operating budget. By Steve’s third year on the job, external sales had grown from zero to $200M. Also, during this period, Steve was hand picked to work fulltime with McKinsey consultants to re-engineer the IBM Microelectronics Division Sales and Marketing organization to enable the phase of growth with an organizational budget of $200M.

• 
  Sales Representative
  IBM System Sales Organization
  1986-1992

  Steve received some of the best sales training in the industry while at IBM and progresses through the sales echelon exceeding quota every year. Steve was also tapped to recruit new business partners for IBM.

• Internal Consultant
  IBM Integrated Products Division

  Steve was recognized as a strong analytical thinking early in his career at IBM and was selected to join an internal consulting group that conducted studies for internal organizations. Steve was assigned to the procurement organization where the recommendations resulted in $2M in annual savings.

Education

• Pennsylvania State University
• Masters of Business Administration
• Bachelor of Science in Mechanical Engineering

Activities

• Boys soccer coach
• Active in all sports
• Active in Church Organization

Mr. Leonard may be contacted via:

Email: steve.leonard@decisioncoaches.com

Phone: (412) 916 - 1172