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Decision Coaches Black-Hat Process(TM).

Know the enemy and know yourself; in a hundred battles you will never peril.

~Sun Tzu

Decision Coaches Black-Hat Process(TM).

Are your Black Hat sessions more fiction than fact?

Are they more a source of creative imagination than competitive intelligence?

It's time for that to change.

The Decision Coaches Black Hat Process™ will guide your capture teams to a game-changing understanding of your competition's thought processes, revealing the discriminators your competition thinks are most important to your customer, and unifying your capture team around a creative, action-oriented, competitive strategy that will dramatically improve your competitive position.

Based on our remarkable Win-Strategy Process™, Decision Coaches' Black Hat Workshop™ augments even the most robust and effective capture planning processes by focusing your teams thinking not just on your competitions actions, but the thinking and priorities behind those actions. Combining the proven, comprehensive planning methodology of the Decision Coaches Approach™; the power of our exclusive collaborative decision support system (DSS) AliahTHINK!® v5.0; and the facilitation expertise of a professional, certified Decision Coach™ to synthesize and structure your capture teams' collective knowledge and judgment - your competitive intelligence and customer analysis, along with your team's collective experience and wisdom - into unified insight, targeted action, and compelling themes... a capture plan that will allow you to react before your competition even acts and force your competition to try and catch-up.

In just a single, two-day, high-intensity workshop, your capture team will...


YOUR CUSTOMER'S VALUES - See it all at once. Develop a complete picture of how your competition views your customer's requirements, evaluation factors, and "hot buttons" in a proven interactive, software-based framework that ensures a comprehensive assessment of your competition's thinking, including their biases, blind-spots, and performance gaps.


YOUR CUSTOMER'S PRIORITIES & PERSPECTIVE - Combine what you know with what you feel in the only scientifically valid way to prioritize quantifiable requirements against intangible considerations, producing a detailed prioritization of your competition's mindset that explicitly evaluates their perspective on the multiple trade-offs your customer must make in selecting the ultimate winner; and generating a thorough, rational evaluation of your competitive position from your competition's point-of-view, revealing powerful areas of discrimination and advantage.


YOUR CUSTOMER'S PREFERENCE - Harness your capture team's creativity and their collective knowledge & experience in creating innovative, measurable actions and responses explicitly linked to how your competition views your customer and their priorities, ensuring every action is targeted at a clear customer-focused purpose: improving your probability of win (Pwin).

...through the proven power of Decision Coaches' Black-Hat Process™.

Are you ready to discover what Decision Coaches' Black Hat Process™ can do for you?  Give us a call: 412-916-1172.

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