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Decision Coaches Black-Hat Process(TM).

Watch, listen, and learn. You can't know it all yourself... Anyone who thinks they do is destined for mediocrity.

~Blaise Pascal

Decision Coaches Black-Hat Process(TM).
Assessing Your Competition's Values: A Comprehensive View

Built upon Decision Coaches' decades of experience in government, commercial, and personal facilitated, complex decision-making, Decision Coaches has refined our Black-Hat Process™ through years of assisting government contractors win over 80% of the time and generate more than $20 Billion in revenue in just the last five years.

The result: a high-intensity, two-day workshop in which your capture team will be expertly facilitated through a dynamic, interactive, software-enabled process that reveals how your competition views your customer's requirements, evaluation factors, and "hot buttons" in a proven interactive, software-based framework that ensures a comprehensive assessment of your competition's thinking, including their biases, blind-spots, and performance gaps.

Four Fundamental Questions

Focusing your group on your customer's decision-makers, their opinions, and their preferences, The Decision Coaches Black Hat Workshop™ targets...

  • What your competition thinks your customer really wants.
  • How your competition thinks they want to get it.
  • What your competition thinks your customer wants it to cost or are afraid of it costing.
...and...
  • The long-term objectives or third-party interests your competition thinks they want it to satisfy.

...surfacing the critical underlying issues your competition thinks require the most attention and revealing where your competition thinks it pays to be better. Outperforming your competition in any of these regards can always be reflected in the evaluation criteria.

Targeting your competition in light of a proven set of comprehensive, yet customizable considerations - considerations that your group can tailor and define for your unique situation - the comprehensive, yet flexible ontological framework of Decision Coaches Win-Strategy Workshop™...

  • Ensures that your team faces all they know about your competition producing a comprehensive value proposition and a complete view of your competitive landscape,
  • Avoids personal bias and does not allow your group to focus on themselves and only on what they do well - common even in Black Hat settings - without regard to whether your customer actually cares,
  • Avoids the all-too-common problem of fixating on one aspect of the competition, such as technology,
  • Avoids wasted time "re-inventing the wheel"
...and...
  • Elevates your group's thinking above the typical "what are they going to do, and what are we going to do back" focus, to the deeper biases of your competition that motivate those surface-level decisions.

...ensuring the completeness and objectivity other approaches often lack for the kind of truly insightful, face-the-truth results you need to out-maneuver your competition and thrive in today's markets.

Are you ready to discover what Decision Coaches' Black Hat Process™ can do for you?  Give us a call: 412-916-1172.

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