For product development teams in Fortune 1000 organizations such as Lubrizol, Fujitsu and Bell South who need to select optimal new product ideas aligned with organizational goals in the fuzzy front-end of NPD, the Idea Commercialization Process collaborative, consulting approach augments and “turbo-charges” your organization’s New Product Development (NPD) process. By injecting DCI’s field-tested, proprietary “how-to” methodologies, supported by certified DCI coaches, NPD teams achieve swift, defensible and actionable new product choices and plans.

Unlike traditional NPD processes that focus on “what to do” but fall short on proven “how-to” methods for NPD results, the Decision Coaches Idea Commercialization Process leverages DCI’s proprietary collaborative AliahTHINK! software to ensure your NPD teams make their own optimal decision, guided by and consistent with your organization’s goals.

Decision Coaches’ Idea Commercialization methodologies – AliahSCREENER!, AliahBUSINESS-SCENARIO!, AliahLISTEN! and AliahPORTFOLIO! – integrate into your organization’s existing NPD processes. Each methodology synthesizes the team's collective knowledge, revealing critical, often hidden gaps in knowledge and latent success factors. Decision Coaches ICP solution enables your organization to credibly take their New Product Development efforts to a higher level.

For a more detailed discussion of the Idea Commercialization Process approach, please view the "Winning Products" presentation here.