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Decision Coaches Win-Strategy Process(TM).  Compliance Is Not Enough.

Watch, listen, and learn. You can't know it all yourself... Anyone who thinks they do is destined for mediocrity.

~Blaise Pascal

Decision Coaches Win-Strategy Process(TM).  Compliance Is Not Enough.
Assessing Your Customer's Values: A Comprehensive View

You're fully compliant with strong differentiators... but are you still losing?

Built upon Decision Coaches' decades of experience in government, commercial, and personal facilitated, complex decision-making, Decision Coaches has refined our Win-Strategy Process™ through years of assisting government contractors secure billions of dollars in new and repeat business.

The result: a high-intensity, two-day workshop in which your capture team will be expertly facilitated through a dynamic, interactive, software-enabled process that reveals what your customer really wants - the high-potential customer values that lie at the heart of your customer's requirements, evaluation factors, and "hot buttons" ensuring a comprehensive evaluation of all possible discriminators, beyond mere compliance.

Four Fundamental Questions

Focusing your group on your customer's decision-makers, their opinions, and their preferences, The Decision Coaches Win-Strategy Workshop™ targets...

  • What your customer really wants.
  • How they want to get it.
  • What they want it to cost or are afraid of it costing.
...and...
  • The long-term objectives or third-party interests they want it to satisfy.

...surfacing the critical underlying issues that require attention but are too often masked by tactical realities or organizational structure and revealing where it pays to be better from your customers' perspective. Winning your customer's preference in any of these regards can always be reflected in the evaluation criteria.

Targeting your goals and objectives in the light of a proven set of comprehensive, yet customizable considerations - considerations your group can tailor and define for your unique situation - the comprehensive, yet flexible ontological framework of Decision Coaches' Win-Strategy Workshop™...

  • Ensures that your team faces all they know about your customer producing a comprehensive value proposition and a complete view of your competitive landscape,
  • Avoids personal bias and does not allow your group to focus on themselves and only on what they do well without regard to whether your customer actually cares,
  • Avoids the all-too-common problem of fixating on one aspect of the competition, such as technology
  • Avoids wasted time "re-inventing the wheel"
...and...
  • Elevates your group's thinking above what your customer has chosen to ask for, to the deeper preferences of your customer that lie behind those surface-level choices.

...ensuring the completeness and objectivity other approaches often lack for the kind of truly insightful, face-the-truth results you need to thrive in today's markets.

Are you ready to discover what Decision Coaches' Win-Strategy Process™ can do for you?  Give us a call: 412-916-1172.

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